(STACKER) – The pandemic has accelerated the already high speed with which e-commerce is taking over traditional retail. It is predicted that by 2024, e-commerce revenue will exceed in-person shopping. E-commerce is defined as online purchases of consumable and durable goods for personal use. Total e-commerce revenue in 2021 was $799.5 billion and it shows no signs of slowing down with projections for 2022 totaling nearly $908 billion.
Wicked Reports used data compiled from Statista’s e-commerce market forecast to rank each e-commerce sector by revenue in 2021. The percentage change from the previous year is also included. Purchases of digital media and online services, such as payment for streaming movies and booking tickets respectively, are not included in this report.
The electronic goods category includes home appliances and consumer electronics. Media includes physical CDs, games, and books. Food includes fresh and processed foods as well as pet food. The beverage category includes all hot, cold and alcoholic beverages. Toys, hobbies and crafts include children’s toys, sporting goods and other home repair and hobby supplies. Furniture includes moving and functional parts like beds and chairs. Fashion includes clothing and accessories for men, women and children. Beauty, health, personal and household care includes cosmetics and cleaning products.
– Total sales in 2021: $31.7 billion
– Change compared to 2020: +5.8%
Even with the popularity of movie and music streaming and downloading, physical media remains a top category for e-commerce. The Media segment covers consumer sales of physical books, CDs, DVDs and disc-based video games. This does not include downloaded digital media or streaming services. It also does not include shipping costs. Amazon is one of the largest physical media providers in the United States. By 2025, the number of users in the media segment is expected to reach 134.9 million.
– Total sales in 2021: $41.5 billion
– Change compared to 2020: +17.3%
This category includes subscription recipe boxes like HelloFresh and grocery delivery from supermarkets and big box stores like Walmart. This does not include supplements, baby food, or food eaten outside the home. It also does not include ready-to-eat meal delivery services and totals do not include shipping costs. Items in this category include fresh produce, seafood, bread, sweeteners, snacks, chilled and frozen foods. The majority of consumers are still buying food in person as user penetration will only be 18.8% in 2022. This leaves plenty of room for growth as more consumers try to buy food. food on Amazon and online grocery stores.
– Total sales in 2021: $59.1 billion
– Change compared to 2020: +32.6%
The beverage category includes all alcoholic beverages, non-alcoholic beverages like sodas and juices, and hot beverages like coffee and tea. Top sellers in this category include Amazon, grocery chains, and beverage retailers like boxed.com. Consumption outside the home does not count towards total sales, nor does shipping. The number of people buying drinks online is expected to reach 79.9 million by 2025. It will be 23.5% of users compared to 20% in 2022 who buy drinks online.
#5. Beauty, health, personal and household care
– Total sales in 2021: $87.4 billion
– Change compared to 2020: +32.6%
This segment includes cosmetics, perfumes, over-the-counter medicines and vitamins, as well as body and hair products. This also includes household items like cleaners, paper products, and hand sanitizers. This category does not include prescription drugs, which averaged about $26 billion per month in 2021. It also doesn’t include homeopathic remedies or, oddly enough, facial cleansers. The best sellers are online pharmacies, beauty stores like Bath and Body Works and Amazon.
#4. Toys, hobbies and crafts
– Total sales in 2021: $105.6 billion
– Change compared to 2020: +14.3%
This is a broad category encompassing children’s toys, including video game consoles, musical instruments, art supplies, sports and fishing equipment, and gardening equipment. However, this does not include board games, video games, sportswear, footwear or gaming equipment. Major sellers include Amazon and Walmart in addition to Toys “R” Us and Staples. The average revenue generated per buyer is $851 and user penetration of the segment is expected to increase from 42.5% to 47.3% by 2025. Many people have taken up new hobbies during the lockdown-induced shutdowns. pandemic, and the segment shows no signs of slowing down.
– Total sales in 2021: $132.7 billion
– Change compared to 2020: +10.9%
This category includes beds, tables, lighting, shelves and seats. It omits permanent fixtures such as sinks and tubs, electronics, and appliances. This category includes both sales to consumers and to other businesses. The biggest players are Wayfair and Ikea. The United States has the largest market volume of any country in this category with projections of $149,386 million in revenue in 2022.
– Total sales in 2021: $161 billion
– Change compared to 2020: +12.6%
From refrigerators to cell phones and smart streaming devices, electronics are sold online by a myriad of small and heavyweight retailers such as Amazon, BestBuy and Ikea. While there is a growing market for used and refurbished electronics, these numbers only reflect purchases of new items and exclude video game consoles and lighting. Many employees still work from home at least some of the time, and this category includes home office supplies such as printers, copiers and telephones. The estimated user penetration rate for 2022 is expected to be 56.2%, rising to 67.2% by 2025. Popular items in this category include baby monitors, electric toothbrushes, and tablets.
– Total sales in 2021: $180.5 billion
– Change compared to 2020: +24.7%
This category includes footwear, clothing and accessories, including watches, jewelry, eyewear, leather goods and scarves. This does not include work uniforms or smartphone covers. Luggage and bags like handbags, suitcases and briefcases are also included. Major retailers include eBags, Zara, Nordstrom, Clarks and Amazon. User penetration is estimated at 52.4% in 2022, with average revenue per user just over $1,100. This story originally appeared on Wicked Reports and was produced and distributed in partnership with Stacker Studio.
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