Wednesday, September 21 2022

Lounge operator Airport Dimensions has deployed its e-commerce and traveler relations platform, Connecta In-Lounge, at Jacksonville International Airport.

Fully customizable, the program was designed to deliver new experiences as well as bring together existing installations into one seamless mobile experience.

Accessible via a QR code, Club Lounge guests can order food and drink, pre-book showers and access a range of digital media including magazines, audiobooks, daily press and more.

Travelers can also provide feedback which continuously feeds into satisfaction metrics data to further improve the guest experience in the lounge.

Stephen Hay, Director of Global Strategy for Airport Dimensions, said, “Our launch of Connecta In-Lounge at Jacksonville International Airport is an important step forward for us in converging physical and digital airport experiences. . Customers expect services to be accessible at the touch of the screen and they want them to be increasingly personalized to their needs. Where lounges were once seen as revenue black spots at the airport, Connecta In-Lounge offers airports the opportunity to generate new mobile and digital revenue services from travelers when they are happy, relaxed and ready to go. spend.

“Customer satisfaction is one of our top priorities at JAX, and adopting new technologies helps us meet traveler expectations,” said Jeff Taylor, director of properties for the Jacksonville Aviation Authority. “Connecta In-Lounge provides passengers with a fast and efficient mobile experience when relaxing at Club JAX.”

According to Airport Dimensions, the original objective of the digital platform was to improve the experience of booking amenities, but given the importance of revenue growth in the airport, the system facilitates the services of income both in the lounge and throughout the airport.

These include access to e-commerce services such as lobby food and beverage, airport services, destination-specific services and duty-free retail, all available directly from customers’ phones. .

According to the company, duty-free and luxury retailing is of particular interest, as it allows high-end brands and products to be showcased and discovered in the living room, with customers able to order at the touch of their phone, to delivery to the salon, their door or their home.

The customizable digital platform can also be white-labeled as part of an airport’s branded traveler experience.

Photo credit: Airport Dimensions

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