Thursday, December 1 2022

A Swindon tech company that has just been recognized for helping a customer thrive during the pandemic is offering e-commerce business leaders advice from its in-house experts and recession-proofing their online selling strategies .

At the prestigious European e-Commerce Awards in Barcelona on Thursday, September 29, Infinity Nation won the Outstanding European Covid-19 Response award for its work with Melksham-based office furniture manufacturer Herman Miller.

Infinity Nation says it helps e-commerce businesses grow through search engine optimization, pay-per-click advertising, social media advertising, programmatic display, and emails. e-mails, reinforced by the interrogation of the history and the habits of purchase of the customers.

High-profile clients include Herman Miller, Furniturebox, luxury shoe and boot retailer Penelope Chilvers and high-end pet food store Happy Dog.

And in a masterclass on October 19, business leaders will have the chance to learn how to increase their online sales, with solutions they can implement immediately.

Al Keck, CEO and Founder of Infinity Nation, said: “It’s a tough time for e-commerce businesses, especially those with only one channel and no retail offerings.

“After the past few years when more sales were made online, the landscape has now changed.

“People aren’t sitting at home scrolling – potential customers are on the go, enjoying the real-life shopping experience.

“And we’re entering a recession, so there will be less disposable income. Our masterclass will help business owners survive and grow in this environment.”

Infinity Nation COO Stacey Wilson will lead a session titled “Taking the Lead with Your E-Commerce Strategy”. Stacey will endeavor to explain how recent events have impacted channel costs and what companies can do to stand out in a crowded market and maximize their marketing dollars.

Corporate Media Director Ffion Kelly will moderate a discussion on looking outside your ‘banking channels’ for growth in a competitive market.

Ffion will introduce delegates to alternatives to standard e-commerce digital marketing media options; focus on upper funnel channels to win new customers – and how to measure the success of that investment.

Guest presenter Tabitha Penny from Sky’s Adsmart will explain how businesses can cut costs with digital TV advertising, explaining how to use the Adsmart platform to target customers and minimize budget waste.

Infinity Nation’s Customer Success Manager, Abigail Park, will explore common customer questions and the tools to get the answers, learning how Infinity Nation approaches evidence-based reporting and how companies can map information on the figures reported from their digital activity.

And Kelly O’Neill – Head of Paid Media at Infinity Nation – will offer top tips for getting the most out of your social commerce strategy. Kelly will share top practical tips for maximizing return on ad spend from seasonal campaigns.

The masterclass will take place at The Secret Room of the Lost & Found restaurant in Bristol on Wednesday October 19 between 9.30am and 2.15pm. The £25 cover includes networking, refreshments and lunch.

For more information or to reserve a place, individuals can visit https://www.eventbrite.co.uk/e/recession-proof-your-e-comm-strategy-masterclass-tickets-427268490557

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