Wednesday, September 21 2022

Mother has been manufacturing its own products since its launch over 25 years ago. In the beginning, there was a book about paper planes, miniature football hooligans for France 98 and Russian dolls representing gay British icons.

Today, the agency has launched its own e-commerce site, Mother Goods, selling products that “by their very nature change the way people think and behave when faced with specific issues in the world.”

So far, that includes cover statements which are $120 covers with social commentary messages, bullet-resistant Kickback Lounge clothing, and the Cûf phone case that handcuffs you to your phone.

Peter Ravailhe, CEO and Partner of Mother USA, said, “This is our global showcase for creativity, where we turn our ‘product ideas’ into real products that can make an impact in the world. It is now more important than ever that we use our entrepreneurial creativity in ways that people want to engage with ideas that have impact. Our goal is to have products that change mindsets and behaviors in over a million homes.

Peter Robertson and Susan Hosking, ECDs, International at Mother Family, said, “We’ve never been afraid to speak our minds to the world…and now we’ve dedicated a whole store to it. We want to create debate, cause positive change and do some really cool stuff.

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