Craft beer market in Europe: 6.20% annual growth rate in 2021 | By product, distribution channel and geography

• Total Pages: 120
• Companies: 10+ – Including Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co. and The Boston Beer Co. Inc. among others
• Cover: Main Drivers, Trends and Challenges; Product information and news; Value chain analysis; Parent market analysis; Landscape of vendors; COVID Impact and Recovery Analysis
• segments: Product (IPA-based craft beer, seasonal craft beer, lager-based craft beer, amber-based craft beer and others) and distribution channel (off-trade and on-trade)
• Geographies: Germany, United Kingdom, Poland, Russian Federationand Rest of Europe

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Overview of Suppliers-

The craft beer market in Europe is fragmented and sellers are deploying growth strategies such as partnerships, mergers and acquisitions to compete in the market.

• Anheuser Busch InBev SA/NV- The company offers craft beer through its Goose Island, Golden Road and Elysian Brewing brands.
• BrewDog Plc – The company produces and offers a wide range of craft beers under the product name PUNK IPA X 48, LOST LAGER X 48, HEADLINERS X 48, CRAFT BEER X 48, HAZY JANE X 24, BBQ BUNDLE X 48, and others.
• Cloudwater Brew Co.- The company offers different types of craft beers under the CLOUDWATER brand.

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Regional Market Outlook

65% of market growth will come from Rest of Europe during the forecast period. Germany and the UK are the main markets for craft beer in Europe in the rest of Europe. Market growth in this region will be faster than growth market in other regions. the wide range of craft beer offerings by European craft beer makers will facilitate the growth of the craft beer market in the rest of the Europe over the forecast period.

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Latest Market Drivers and Trends-

• Craft Beer Market Driver in Europe:
• Growing number of microbreweries and craft breweries:

The growing demand for different varieties of craft beers has led to the increase in the number of microbreweries and craft breweries in the European region over the past few years. European consumers are increasingly experimenting with exciting new varieties of craft beer, such as IPA and other types of lager. They are willing to spend more on these different varieties of craft beer. This has encouraged the growth in the number of microbreweries and craft breweries in Europe and consequently fueled the growth of the craft beer market in this region.

• Craft beer market trend in Europe:
• Increase in the number of mergers and acquisitions activity:

Successful M&A activities help suppliers increase their market share and gain access to new products and technologies, thereby expanding their product portfolios and improving their supply chain efficiency. The high popularity of craft beer has encouraged major vendors to opt for mergers and acquisitions and acquire relatively smaller players that specialize in this category. Furthermore, various key players operating in the market are focusing on acquiring macrobreweries and regional distributors to enter new regional markets. The increasing number of acquisitions among suppliers is expected to strengthen their presence in the market by enabling them to offer a diversified portfolio of products in the craft beer category.

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Contents

Summary

Market landscape

• Market ecosystem
• Value chain analysis

Market sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market Outlook: Predictions for 2020 – 2025
• Impact of COVID-19 on the Consumer Staples Industry

Five forces analysis

• Summary of the five forces
• The bargaining power of buyers
• Bargaining power of suppliers
• The threat of new entrants
• The threat of substitutes
• Threat of rivalry
• Market state

Market segmentation by product

• Market segments
• Comparison by product
• IPA-based craft beer – Market size and forecast 2020-2025
• Seasonal craft beer – Market size and forecast 2020-2025
• Lager based craft beer – Market size and forecast 2020-2025
• Amber Ale Craft Beer – Market Size and Forecast 2020-2025
• Lager based craft beer – Market size and forecast 2020-2025
• Others – Market size and forecast 2020-2025
• Market opportunity by product

Market segmentation by distribution channel

• Market segments
• Comparison by distribution channel
• Non-trade – Market size and forecast 2020-2025
• Horeca – Market size and forecast 2020-2025
• Market opportunity by distribution channel

Customer landscape

Geographic landscape

• Geographic segmentation
• Geographic comparison
• Germany – Market size and forecast 2020-2025
• United Kingdom – Market size and forecast 2020-2025
• Poland – Market size and forecast 2020-2025
• Russian Federation – Market size and forecast 2020-2025
• Rest of Europe – Market size and forecast 2020-2025
• Market Opportunity by Geography
• Market factors
• Market challenges
• Market trends

Supplier Landscape

• Insight
• Landscape disturbance

Vendor analysis

• Suppliers Covered
• Positioning on the supplier market
• Anheuser Busch InBev SA/NV
• Asahi Group Holdings Ltd.
• BrewDog Plc
• Buxton Brewery Co. Ltd.
• Cloudwater Brew Co.
• Diageo Plc
• Duvel Moortgat AG
• Heineken SA
• Stone Brewing Co.
• The Boston Beer Co. Inc.

Annex

• Report scope
• Currency conversion rates for the US dollar
• Research methodology
• Abreviations list

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