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According to recent Technavio market research, the Ed Tech Market is expected to grow USD 112.39 billion from 2020 to 2025. However, the market is expected to witness a CAGR deceleration of 17.85% over the forecast years. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimates, and major investment pockets.

North America will register the highest growth rate of 46% among other regions. The United States is a key market for Edtech.

Download a FREE sample: for more information on key countries in North America

Overview of Suppliers-
The global EdTech market is fragmented and vendors are deploying various organic and inorganic growth strategies to compete in the market. Additionally, vendors are also focusing on offering high-differentiation products and services.

Various market players are engaging in strategic partnerships and acquisitions to expand their reach in the Edtech market. For example, in September 2021, Microsoft Corp. has partnered with Ed4All to transform learning and equip students with digital skills. Additionally, in the same year, the company collaborated with AICTE, NASSCOM, EY, GitHub, and Quess Corp to empower india young people with technological skills to be ready for employment.

Find additional highlights on vendors and their product offerings. Download a free sample report

Regional Market Outlook
Edtech market share growth in North America will be significant during the forecast period. The United States is a key market for Edtech in North America. Moreover, the growth of the market in North America will outpace market growth in Europe, South Americaand MEA regions.

The integration of cloud computing and cloud-based solutions is gaining popularity in various industries due to their ability to accelerate the development and implementation of new solutions and improve user experience and operational productivity. Additionally, these cloud-based solutions offer enterprises and educational institutions simple scalability and flexibility in operations with lower overall costs and reduced operational risks.

Download our FREE sample report for more regional market share highlights

Latest drivers and challenges driving the market-

  • EdTech Market Driver:
    • The shift of learners to eBooks:

Amazon has created a revolution in the United States by rolling out an easy-to-use e-reader and allowing customers to buy books at competitive prices. Additionally, the imposition of lockdown over the past year has fueled the adoption of e-books due to their flexibility and simplicity. Also, due to the lack of other options such as outdoor games, people are more indulging in reading e-books in their spare time. Additionally, instructors would compile reading materials from a variety of sources for students to access on their portable devices or computers. Hence, the growing flexibility offered by e-books is expected to drive the global EdTech market over the forecast period.

  • EdTech Market Challenges:
    • Availability of open source learning content:

The lockdown situation has revolutionized the centuries-old tradition of visiting schools, as school and university classrooms are now accessible on laptops and smartphones via the internet. Before the lockdown, most universities around the world offered open online courses as a complement to face-to-face teaching and learning. Additionally, online education has become inclusive, leading to the growth of open source learning content. Moreover, institutes and universities either offer free or charge a minimum amount for the courses provided. Thus, the wide availability of open source learning content is expected to hamper the growth of the EdTech market over the forecast period.

Find additional information on various other market drivers and trends mentioned in our Sample FREE Report.

Here are some similar topics-

US Game-Based Learning Market by Product and End User – Forecast and Analysis 2021-2025: The US game-based learning market size has the potential to grow by USD 4.98 billion from 2020 to 2025, and the growth momentum of the market will accelerate at a CAGR of 20.31% . Download an exclusive free sample report

Education Consulting Market by Type and Geography – Forecast and Analysis 2021-2025: The size of the education consulting market has the potential to grow by $579.19 million from 2020 to 2025, and the growth momentum of the market will accelerate at a CAGR of 5.01%. Download an exclusive free sample report

Edtech Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Slowing down to a CAGR of 17.85%

Market Growth 2021-2025

$112.39 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 46%

Main consumer countries

United States, China, Germany, United Kingdom and Japan

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Alphabet Inc., Blackboard Inc., Chegg Inc., Coursera Inc., Edutech, edX Inc., Instructure Inc., Microsoft Corp., Think and Learn Pvt. Ltd., and Udacity Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

About Us
Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With more than 500 industry analysts, Technavio’s library of reports Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. Technavio’s exploitable market to identify opportunities in existing and potential markets and assess their competitive positions in changing market scenarios.

Technavio Research
Jesse Maida
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E-mail: [email protected]



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