Thursday, December 1 2022

Discount chain Giant Tiger has turned to fellow Ottawa giant Shopify to revamp its e-commerce site as the well-known retailer attempts to bolster its online presence amid fierce competition in an increasingly more complex.

Giant Tiger unveiled the new website earlier this week, just days after the departure of former CEO Paul Wood and his interim replacement by board member Gino DiGioacchino.

In an email to OBJ, the iconic retailer known for its low-priced products and distinctive bright yellow color scheme said it was “proud to partner with Shopify for this next phase of our e-commerce growth. “.

Giant Tiger’s move to the Ottawa-based software juggernaut’s platform comes as traditional brick-and-mortar retailers step up their efforts to attract online customers to compete with Amazon and other global e-commerce giants.

The discount retail powerhouse, which opened its first store in the ByWard Market in 1961, now operates more than 260 physical locations from Alberta to Prince Edward Island and generates annual sales of over of $2 billion.

“Partnering with Shopify allows us to create a better online experience.”

But with online shopping accounting for a growing share of retail sales, Giant Tiger says partnering with Shopify will help it strengthen that side of its operations by responding to changing consumer habits.

“Giant Tiger is committed to meeting the needs of our customers and our communities and providing them with the ability to buy from Giant Tiger wherever and whenever they want,” Chief Digital Officer and Senior Vice President Simon Rodrigue said in an email. “Partnering with Shopify allows us to create a better online experience.”

Rodrigue held similar positions at Staples Canada and Walmart Canada before joining Giant Tiger in July of last year. At Walmart, he oversaw the big-box retailer’s online and digital marketing operations and led the introduction of services such as in-store pickup and online grocery shopping.

Rodrigue said Giant Tiger’s revamped e-commerce platform is designed to “support and reflect the in-store experience”, describing its new website as “reflecting our brand values: simple, fun and full of ways to surprise and delight our customers at every opportunity.”

The move also appears to fit perfectly with Shopify’s bid to expand its customer base as the tech darling grapples with a slowing growth in online shopping that has sent its stock price plummeting and spurred… company to reduce its costs in order to regain profitability.

Finding business clients

Shopify, which keeps its accounts in U.S. dollars, posted a net loss of $158.4 million or 12 cents per diluted share in its latest quarter, compared with net income of nearly $1.15 billion or 90 cents per diluted share a year ago.

As millions of merchants now use its software to power their e-commerce sites, Shopify is making a major push to add more large-scale enterprise customers to its roster. Earlier this month, the company announced that it had entered into an alliance with professional services giant EY in a bid to attract new, well-known companies to the platform.

Giant Tiger, with its coast-to-coast presence and instantly recognizable brand, would seem to fit the bill. Shopify President Harley Finkelstein trumpeted the tech company’s big new brand on social media on Wednesday, tweeting, “We’re making big business a lot less of a headache.”

In a statement, Shopify vice president of engineering Farhan Thawar said Giant Tiger’s decision to revamp its website “exemplifies the direction the (e-commerce) industry is taking” as retailers traditional are trying to grab a bigger chunk of e-commerce. -commercial pie.

“Increasingly, traditional retailers with more complex needs are hitting a wall of innovation with traditional tools and turning to Shopify to build custom commerce solutions on our trusted platform,” Thawar said. .

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