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According to recent Technavio market research, the Household Cleaning Products Market in Housewares and Specialties Industry should increase by $140.44 billion from 2020 to 2025, with an accelerated CAGR of 4.86%. The report provides a detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimates, and major investment pockets.

APAC will register the highest growth rate of 43% among other regions. China and Japan are the main markets for household cleaning products. Moreover, the market growth in APAC will be faster than the market growth in other regions.

Download a FREE sample: for additional information on key APAC countries.

Overview of Suppliers-

The home care products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. The offers of some of the major providers are mentioned below:

  • Church and Dwight Co. Inc. – The company offers its household cleaning products under the Kaboom and Orange GLO brands.
  • Colgate-Palmolive Co. – The company offers a product line of Ajax and Fabuloso multi-purpose and all-purpose cleaners. These products are used for a number of cleaning applications including cleaning surfaces, cleaning floors, cleaning kitchens, tables, walls, counters, etc.
  • Godrej Consumer Products Ltd. – The company offers household cleaning products such as ProClean Toilet Cleaner, ProClean Bathroom Cleaner and ProClean Floor Cleaner.

Find additional highlights on vendors and their product offerings. Download a free sample report

Regional Market Outlook

The growth of household cleaning products market share in APAC region will be significant during the forecast period. China and Japan are the main markets for household cleaning products in Asia-Pacific. Market growth in Asia-Pacific will be faster than market growth in other regions.

The growing population of the middle class, along with the increase in their disposable income, is driving the market. The growth of the middle class population will result in an increase in final household consumption of various products, including household cleaning products in the broad sense.

Download our FREE sample report for more key highlights on the regional market share of most of the countries mentioned above.

Latest drivers and challenges impacting the market-

  • Household Cleaning Products Market Driver:
    • Product innovation and portfolio extension:

Product innovation and portfolio extension are some of the key factors driving the growth of the home care products market. Innovations are usually based on functionality, prices, new ingredients, packaging and fragrances. Vendors have introduced surface cleaners that protect surfaces from dirt buildup and eliminate the need to clean them every day. They also plan to change consumer preferences and introduce new fragrances such as citrus and nature identical air fresheners and air fresheners. Manufacturers are implementing technological advances, such as the use of automated rapid prototyping machines, the implementation of fill-in technology, and the introduction of a spray form of products during the processing and dispensing stages. product packaging.

  • Household Cleaning Products Market Challenge:
    • Balancing production cost, price and product quality:

Manufacturers are introducing new products in the home care category to gain a competitive edge. However, it is difficult to improve and improve production processes while meeting labeling, packaging and finished product quality standards. Therefore, manufacturers optimize their production costs to achieve expected margins (as part of their pricing strategy) and product quality. When producing household cleaning products, manufacturers consider factors such as procurement costs, such as raw material cost and logistics cost, and labor costs, which are increasing globally.

Find additional information on various other market drivers and trends mentioned in our Sample FREE Report.

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Household Cleaning Products Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 4.86%

Market Growth 2021-2025

$14.44 billion

Market structure


Annual growth (%)


Regional analysis

APAC, Europe, North America, South America and MEA

Successful market contribution

APAC at 43%

Main consumer countries

China, United States, Japan, United Kingdom and France

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, SC Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co. and Unilever Group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With more than 500 industry analysts, Technavio’s library of reports Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. Technavio’s exploitable market to identify opportunities in existing and potential markets and assess their competitive positions in changing market scenarios.

Technavio Research
Jesse Maida
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