Thursday, December 1 2022

The latest data from trivago lounges a real appetite from travelers to make 2022 ‘best summer ever’

New data from trivago (using One Poll) reveals that travel restrictions during the pandemic have saved potential travelers an average of £1,887.70, with almost one in ten (8%) saying they have saved more than £5000. When asked what they did with the money, 45% said they put it in a savings account, 22% medicate, 20% used it for a major purchase and 19 % have used it for rent or security for a house.

As travel restrictions are finally lifted, the appetite for travel is picking up strongly. Among those who usually take at least one public holiday a year, a third (33%) have already made firm plans to travel in 2022 and 21% have made tentative plans. In total, more than a third (34%) say they have browsed/investigated future vacations more than before the pandemic.

The pandemic has also increased Britons’ willingness to spend more on their travel habits – almost four in ten travelers (37%) plan to spend more on their holidays. This figure rises to two-thirds (66%) of 18-24 year olds. Where travelers live has a marked impact on spending. While more than half (55%) of Londoners plan to spend more on their holidays this year, only 20% of East Anglia travelers are willing to dip more into their wallets. Overall, those over 65 remain the most cautious, with 18% saying they are likely to spend less than if the pandemic had not happened.

However, although Britons are saving money by not being able to travel during the pandemic, aspiring travelers are still more concerned about their finances than their health. In fact, the research found that 48% of UK travelers would make concrete plans if they could guarantee their money back if their holiday was cancelled, compared to 33% who said they would be more likely to book if they was guaranteed low risk. to catch Covid-19.

Percentage of travelers willing to spend more on their vacation than they would have before the pandemic, by region:

Column %
not
East Anglia East Midlands London Northeast North West North Ireland Scotland South East South West Wales West Midlands Yorkshire and the Humber
Much more 3% 2% 24% 11% seven% 0% 15% seven% 9% 15% 15% ten%
4 3 59 seven 14 0 23 18 15 12 23 13
A bit more 17% 22% 31% 31% 26% 41% 20% 32% 25% 26% 28% 17%

“Expectations are high that this summer could be the best ever. Of those with firm travel plans, more than half (51%) believe 2022 will be their best summer yet for travel,” comments Axel Hefer, CEO of trivago. “Travellers are tired of waiting for a dream getaway. Three in ten (30%) told us they plan to organize a “to do list” vacation sooner than expected due to the pandemic. »

ENDS

Notes to editors:

The survey was deployed online and took place from February 25 to March 3, 2022 among a sample of 2,000 adults aged 18 and over in the two countries for a total of 4,000 respondents. For both countries, quotas were used to ensure an accurate representation of each country’s population by gender, age, geographic region, education and income.

About Trivago:

trivago is a leading global hotel search platform focused on redesigning the way travelers search and compare hotels and accommodation alternatives. Incorporated in 2005 in Dusseldorf, Germany, the platform enables travelers to make informed decisions by personalizing their hotel search and giving them access to an in-depth source of hotel information and prices. trivago enables its advertisers to grow their business by providing access to a broad audience of travelers through its websites and apps.

press contact

contacts:
Press Contact: Trivago Unity Team [email protected]

Forward-looking statements

This press release contains certain forward-looking statements. Words and variations of words such as “believe”, “expect”, “plan”, “continue”, “will”, “should” and similar expressions are intended to identify our forward-looking statements. These forward-looking statements involve risks and uncertainties, many of which are beyond our control, and important factors that could cause actual events and results to differ materially from those indicated in the forward-looking statements. For more information about factors that could affect our forward-looking statements, see our risk factors, as they may be amended from time to time, set forth in our public filings with the Securities and Exchange Commission. We disclaim and undertake no obligation to update or revise any forward-looking statement contained in this press release, except as required by applicable law or regulation.

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