“KE-double-LO-double-good, Kellogg is the best for you…”
It was the Kellogg’s cereal jingle you’ve probably heard on TV. Very eye-catching, very easy to remember and an evil earworm that appealed to children and adults alike.
Kellogg’s had a handful of cereal for adults, but let’s face it … over the past 100 years, they had more pre-sweetened children’s cereal than any other grain company.
Kellogg’s cereal for all tastes
There was a Kellogg’s cereal for everyone, with two of them still around after 100 years: All-Bran and Kellogg’s Corn Flakes. Kellogg’s company was founded in 1906; but before that, when Dr John Kellogg was operating his Battle Creek Sanatorium, he had already created a cereal: Granose Flakes, in 1895. He started the Sanitas Food Company in order to sell Granose, and less than ten years later, c ‘was dismissed by the Kellogg’s Company.
Many others survived the decades like Rice Krispies (1928), Raisin Bran (1942), Frosted Flakes (1952), Special K (1955) and Apple Jacks (1965).
These days, Kellogg’s is promoting itself as “one of the premier herbal wellness companies”.
Kellogg’s has also abandoned many of its grains over the past 100 years. I’ve selected 40 ancient Kellogg’s cereals from the 1900s to the 2000s, including one dating back to 1895. Take a look at the gallery below.