Grocery delivery e-commerce app Blinkit is modeled after the book of taxi aggregators and may soon be heavily involved in price gouging, a method where higher prices are charged when demand increases.
“Surge charges are levied during peak demand in the region and once demand normalizes, surge charges will not be levied,” Blinkit said, in response to one of its customers on Twitter.
Hi Arindam, when there is high demand in an area an additional charge is levied to ensure you receive your essentials as soon as possible. As the demand normalizes, the surge load is automatically removed. You can order at your convenience and we will make sure to deliver to you instantly!
—Blinkitcares (@blinkitcares) February 18, 2022
This is a first in the online grocery market as the company, formerly known as Grofers, seeks profitability. Other players like Big Basket and Zepto charge extra for small orders. Food aggregators Swiggy and Zomato also charge extra for bad weather or late deliveries.
The company charged between Rs 20 and Rs 50 as peak price The economic period reported.
The SoftBank-backed company, which until now has focused primarily on grocery deliveries, has more than 100 partner stores or warehouses in eight cities through which it makes 10-minute deliveries to shoppers.
Check out the latest DH videos