Thursday, December 1 2022

Sangster’s Book Store is increasing its online footprint and continued its digital journey with the launch of digital gift cards.

In conjunction with online gifting platform BlinkSky Jamaica, customers have another mechanism to purchase items from Sangster’s Book Shop online store, officially launched in June 2021.

“We are always keen to improve our customers’ shopping experience and create easier ways for them to do business with us. It was therefore an obvious step forward for us to expand our reach in the e-commerce space with the introduction of digital gift cards,” said Camelle Ricketts-Moore, Managing Director of Sangster’s Bookstores Limited.

In anticipation of the back-to-school shopping period, the introduction of gift cards will make it possible to purchase school supplies in a few clicks.

“Parents can avoid queues and crowded stores by buying all of their children’s school supplies from the comfort of their own home. Additionally, family members and loved ones – whether in Jamaica or in the Diaspora – can choose to purchase digital gift cards on the BlinkSky Jamaica platform or on the Sangster’s Book Store website,” said continued Ricketts-Moore.

Purchasing a digital gift card is as easy as the redemption process. Customers can login to click on the red ribbon at the bottom right of the screen, buy a card between 0 and $25,000 and send it to the recipient’s phone number with a note indicating who bought the gift.

Redeeming digital gift cards can only be done through the eStore by activating the card and entering card details when ‘checking out’ items in the buyer’s cart.

“BlinkSky Jamaica is pleased to help Jamaican businesses diversify their business models to reap the benefits of e-commerce through gift cards, rewards and the ease of doing business online. This enables some of our Jamaican brands businesses to grow their customer base, increase their sales and grow through the use of their digital devices,” commented Sherika Jackson Grant, CEO of BlinkSky Jamaica.

As a household name, with over 80 years of providing quality stationery, school, office and lifestyle supplies; Sangster’s Bookstore’s e-commerce push is an indication of the company’s ability to continuously reinvent new and innovative ways to serve its customers while contributing to Jamaica’s diverse economic fabric.


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