Thursday, December 8 2022

South African e-commerce sales grew by 66% between 2019 and 2020 to over R30 billion. Given this, having an e-commerce business is a good business decision in today’s economic climate. xneelo has partnered with Heavy Chef and its non-profit arm, the Heavy Chef Foundation, to create the Heavy Chef Ecommerce Marketing Guide to help you master e-commerce marketing for your business.

Proven advice from real entrepreneurs

the Heavy Chef Ecommerce Marketing Guide features tips and advice from some of South Africa’s most successful entrepreneurs, including SweepSouth co-founder Aisha Pandor, PayFast founder Jonathan Smit, media personality Maps Maponyane and xneelo CEO Philip Delport.

Previews offered include:

  • Tips for turning your hobby into a business;
  • Build your website;
  • The golden rules of content marketing;
  • Connect with your customers;
  • Understanding SEO;
  • Develop your online business;
  • Legal considerations; and
  • Management of personal data.

Two brands, one goal

The collaboration with Heavy Chef was a way for two brands with a passion for helping businesses to come together to create a book that delivers real, tangible value to South African businesses.

“We are particularly excited about the collaboration with xneelo as it is an additional way for us to deliver value to the entrepreneur community,” said Heavy Chef Foundation CEO Louis Janse van Rensburg. “One of the foundation’s core mandates is to address the challenge of equitable and inclusive education for entrepreneurs. This book is packed to the brim with ideas from industry experts on how to start and grow an online business, and will be readily available to anyone who needs it.

“E-commerce is about creating convenient and engaging online experiences for consumers. At xneelo, our passion is to empower South African entrepreneurs with the tools and knowledge they need to build and grow their business,” says Athena Turner, xneelo Brand Manager.

Get Your Copy of the Heavy Chef E-Commerce Marketing Guide Today

By purchasing a copy of the guide, you will receive a free subscription to the Heavy Chef learning platform for a full year, with unlimited access to thousands of micro-courses for entrepreneurs, called “recipes”, and a free access to monthly entrepreneur events and a host of other benefits.

Order it Heavy Chef Ecommerce Marketing Guide here.


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